Blog Post - Preventing Rejections & Denials
Most B2B purchases begin with an online search, so hosting content that addresses your customer’s pain points is a powerful way to get attention for a product or service. Here’s an example of how long-form, information-rich articles can help your brand stand out. This piece on problems in insurance claims filing creates goodwill with prospective clients by presenting significant up-front value without an aggressive sales pitch.
Event Writeup - M&A Webinar
This client needed to increase engagement with their series of digital seminars on trends in the mergers & acquisitions industry. I wrote a series of blog posts distilling these virtual panel discussions into concise, actionable insights highlighting the possibilities offered by the company’s data-driven analytics and forecasting tools.
Blog Post - Breaking Into A Market
I translated the lessons presented in this client’s podcast on startup creation into a series of concise, compelling blog posts. By offering useful and shareable content tailored to the needs of prospective partners, these articles helped position the company as a knowledgeable authority and attract new business. The piece below (offering tips on penetrating a crowded market sector) showcases the project’s characteristic no-BS voice and emphasis on actionable advice.
