Top 10 List - Broad-Spectrum Sleep Gummies
The blog post below is part of a collection of SEO-optimized and conversion-focused posts I wrote for a CBD wellness brand. These articles drove both traffic and sales by combining useful, shareable content with compelling product pitches. This project drew on my experience using “Top X” lists and similar formats to capture searches with high purchase intent.
Article - Long Live Gonzo
This client’s curated retail brand targets customers with a taste for vintage looks, rugged gear, outdoor adventure, and global travel. I wrote the following article for their lifestyle journal, offering book suggestions for fans of outlaw journalist Hunter S. Thompson - a perennial favorite among the target demographic.
Blog Post - Are Bamboo Sheets Cooling?
Written for a mattress and bedding retailer, the piece shown here offers a detailed look at the benefits of bamboo viscose sheets for those who run hot while sleeping. By presenting the pros and cons in a plain-spoken style while linking to peer-reviewed research, this post helps position the client as a trustworthy industry authority. To snag purchase-ready readers, I’ve included two brief but tantalizing CTAs.
Article - When African Violets Grow Long Necks
I wrote a series of richly informative articles with a snappy, approachable tone to drive traffic to this client’s houseplant website and generate clicks for their affiliate links. Readers got up-to-date houseplant care advice in the voice of a no-nonsense “plant dad”. The post below focuses on managing an African Violet’s sometimes unsightly growth habit.
Blog Post - Breaking Into A Market
I worked with this client to produce high-value content for aspiring entrepreneurs by distilling lessons from a podcast produced by the company’s founder into attention-grabbing blog posts. The example below (an article offering tips on penetrating a crowded market sector) showcases the no-BS voice and emphasis on actionable advice that characterized the project.
